LU JIN

Designer / Developer

TxDOT Usability Research

User Research

This is a research project that helps TXDOT ( Texas Department of Transportation ) to improve their service, increase their influence and build their image.During the research, we applied both quantitity and qualitative research methods to analyze user behaviour and preference. These methods includes competitive analysis, survery, 1 on 1 interview, usability testing and etc.

Background

This is a research project that helps TXDOT ( Texas Department of Transportation ) to improve their service, increase their influence and build their image.
The website : https:// www.txdot.gov/

Methodology

During the research, we applied both quantitity and qualitative research methods to analyze user behaviour and preference. These methods includes competitive analysis, survery, 1 on 1 interview, usability testing and etc.

Findings

Even TXDOT has a basic foundation of content, the bad website site design, the unorgranized content made user hard to find accurate information.

Recommendation

A strategy towards website, inside website and outside has been mentioned. A detail of design recommendation has shown. In addition, a clear market point has pointed out.

You can download full report here: Download

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